Become a Published Author by Re-Purposing Your White Paper as a Printed Book

How to Get Published Fast to Raise your Profile in Online and Offline marketing

If you have always wanted to print your own book to get recognized by your peers and to build your reputation quickly, but can’t find the time to sit down and write your best work as a book, it’s worth noting how effective it can be to re-purpose your white paper content and combined it with your other b2b marketing materials and posts from your blog or social media, to get published fast and see your name in print. That means to actually publish a physical book, which carries much more prestige and authority than just an ebook or a pdf download.

Most budding authors are either daunted by the publishing system – getting a publisher interested in your subject – or the discipline of sitting down to write – and seeing it through to publication. There are so many unknowns that most writers give up before they ever start! But self-publishing means you don’t have to hire a publisher or persuade them to take on your subject. Now you can control the content and title of your book – and re-purpose the content that you have already used in other formats, to get your showcase publication ready for print faster than you could imagine just 10 years ago.

Self-Publishing versus Traditional Publishing

Nowadays, no-one cares who published your book – I doubt whether 99% of your readers will even think to look at the name of the publisher on your book jacket – unless, of course, they think “What a good idea- where can I get my book published?” The old status argument of whether traditional publishing carried more weight than self-publishing was blown out of the water by the ex-Apple guru and thought leader Guy Kawasaki. He prefers the term ‘Artisan Publishing’ and has used the system to publish over 10 books – after becoming frustrated by the limitations and lack of sales for his first book which went to print by the traditional method. He believes that artisan publishing is the way forward for leaders and educators and will open up the world of books to everyone and their specific market.


The practicalities of publishing yourself means you can input as much or as little of your time to the actual writing as you wish. There’s nothing or no-one to stop you writing what you believe because of some pre-conceived notion that it is not widely marketable or that there is no readership audience for it. The whole point of fresh content and fresh thought is that it should open up new discussions and new demand for the content. Thought is constantly evolving and the printed book is a powerful means of sharing and distributing ideas.

Your Published Book as a Business Card

Of course, it still helps to get your work scanned by an editor or proof-reader before committing it to print. That problem can easily be solved by using the services of an outsourcer on or

The status of published author on your blog or social media profiles is obvious, but it is equally – or even more- powerful as a tool in your offline marketing strategy.

Your published book can be used as a high-profile business card in your offline marketing to get you noticed, acknowledged and remembered by the movers and shakers in your industry and to build your reputation for your work with the clients you would love to work with. There are many advantages of a book when it comes to putting your message and your best work in front of influencers and potential clients, not least your photograph, you biography and success stories from satisfied customers.

Unlike a White Paper, which must be informal, factual and general, you can stamp your unique personality on your book – and describe in detail the way you deliver your service for your clients. You probably spent good money on your white paper content –and that’s a worthwhile investment, but a book gives you the unique possibility to put that content to work in your general white paper marketing. You can incorporate facts from your company brochure or data sheets, and even marketing copy from your Facebook page or sales brochures.

The book becomes your signature – and can be referenced as much or as little as the reader desires- there’s no need for them to read it from cover to cover to remember your name and your value as a published author!

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